About Me.
​Hello! I'm Lily McClanathan and I am currently a senior at the University of Wisconsin-Madison studying Communication Arts in Science and Rhetoric with a certificate in Digital Studies! Currently, I am an assistant manager at a dog daycare in downtown Madison, Wisconsin, and I am currently doing an internship in digital marketing and content creation for this company, as well. Not only am I passionate about my love for animals, but I am also really passionate about helping others, and I strive to do so with the messages in the content that I create!
​
I want to continue to grow my expertise within the digital marketing industry and learn how I can branch out in order to continue to help others and contribute to society by creating and advertising important, meaningful messages. Outside of my job and internship, I also focus a lot on my studies, which I have shown by making the Dean's List at the University of Wisconsin-Madison.
​
When I am not hard at work, I typically enjoy spending time with my two cats, exploring the city, or curling up with a good book. I also love to visit my family often, which I am fortunate enough to do since I was born and raised in a small town about an hour north of Madison!
My Education.
2017-2021
Campbellsport High School
High School Diploma
2021-2025
University of Wisconsin-Madison
Anticipated Graduation Date - May 10, 2025
-
Dean's List
-
Bachelor of Arts in Communication Arts (Science and Rhetoric)
-
Certificate in Digital Studies
Relevant Coursework:
-
CA 355: Intro to Media Production – Learned and grasped the basic skills needed for media production, such as camera handling, three-point lighting, white balancing, and post production. This is also where I learned my love for video editing, and grasped the basics of Adobe Premiere Pro. I gained hands-on knowledge of filming commercials, documentaries, and short films.
​
-
CA 368: Theory and Practice of Persuasion – Learned more about campaign work, identifying and appealing to target audiences, and persuasion tactics for campaigns and advertisements.
​
-
CA 459: New Media and Society – Learned about how new media arises and affects members of society, technological determinism, social shaping of technology, and algorithms.
​
-
CA 465: Editing and Post-Production: Video and Film – After taking CA 355, I decided to take this course to continue to build on my video editing skills with Adobe Premiere Pro.
​
-
CA 605: Digital Studies Capstone – Grasped basic skills in website design, in which I built a website to demonstrate my portfolio (that's where you are!).
My Experience.
January 2025 - Present
Digital Marketing Intern
I assist in the creation and scheduling of engaging social media content on Instagram and Facebook to increase company awareness and customer engagement. In addition to this, I also assist in monitoring social media analytics to track post performance. I analyze customer data to identify areas of improvement, inform targeted marketing campaigns, and increase search engine optimization.
March 2024 - Present
Assistant Manager
I developed excellent teamwork skills and expanded on my pre-existing customer service skills, all whilst leading, mentoring, training, and supervising staff as an Assistant Manager at a dog daycare. I assisted in scheduling staff as well as leading our biannual meetings to discuss any important announcements, areas of needed improvement, and areas of continued success. I manage client interactions, such as check-ins and check-outs, addressing concerns, and providing exceptional customer service via face-to-face interactions, phone calls, and/or emails.
May 2022 - Present
Dog Caregiver
I ensure proper care to a high volume of dogs per day by providing tight supervision, following and maintaining feeding schedules, and ensuring a safe and clean environment.
March 2020 - July 2021
Bartender
Learned how to prepare food and beverages in a fast-paced environment while maintaining great customer service. Ensured a clean environment for customers and other employees.
August 2019 - August 2021
Waitress, Hostess, Busser
Showed multitasking skills while serving many different tables along with completing side tasks and making sure every customer was satisfied. Ensured a clean environment for customers and other employees.
December 2018 -September 2019
Cashier
Developed exceptional customer service skills throughout my job as a cashier by making sure each customer was satisfied.
My Skills.
Active Listening
Adaptability
Critical Thinking
Conflict Management/ Resolution
Content Creation
​
Customer Service
Management/ Leadership
Organization
Problem Solving
Project Management
​
Search Engine Optimization
Social Media Management
Time Management
Video and Photo Editing (Adobe Premiere, Adobe Premiere Pro, Canva)